In recent weeks we have seen how important it is to have a personal or business blog, especially if we want to promote ourselves or our products and services.
In this article, we will go further and see what other blogging platforms exist and if they really can serve you.
One of the very first things that teach in courses on social media is that it is good to know them all, but it is better to use only a few to exploit them to the fullest.
Having 20 social profiles of which ten blogs, all poorly updated and fragmented, is not good.
It is better to take care of one, two, maximum three profiles, and one or two blogs.
The most popular platforms: WordPress and Blogger
WordPress and Blogger are the most known and used platforms.
Blogger, owned by Google, is very simple and intuitive, even if a little rigid in the layout.
WordPress, on the contrary, is more flexible and offers two alternatives: WordPress.com, a hosting service where you can create your free blog with domain miosito.wordpress.com; and WordPress.org, an open source software to be installed on a PC and that gives you the maximum freedom to personalize your blog. You must, however, buy a domain.
I have personally experienced both Blogger and WordPress, and I felt comfortable with both. Blogger is more “obnoxious” in writing posts since it often has its way of formatting (for example if you copy and paste you change the font and you can not change it). However, if you’re into smithy with HTML, you should not have any problems.
WordPress is much better for the breadth of plugins and customization forms, but this only if you’ve purchased a domain. In any case, the free version plugins are already very interesting.
Other blogging platforms
As I wrote at the beginning, in addition to WordPress and Blogger there are other blogging platforms. Someone may already be there, some not.
In any case, here is a list of the five most used blogging platforms (in addition to WordPress and Blogger).
Tumblr is a cross between the blog and social media. It’s a sort of microblogging, a bit like Twitter, where brevity and visual impact prevail.
In fact, the structure is similar to that of any social media, as you can see from the image.
Also on Tumblr, you can use the tags, and I like the posts of others. Sharing is instead called reblog, and thinks that 90% of posts are represented by busted articles!
As in other social networks, you can choose what to post: text, photo, quote, link, audio, video, etc. You can also choose to post a chat, similar to the post.
What does Tumblr have in common with a blog? Well, the possibility, for example, to modify your profile as you wish, which can not be done with Facebook or Twitter. As with any other blog, you can customize your profile, which also has a name, which you can edit (for example Me and the books). Your address will be www.miosito.tumblr.com
Since Tumblr is a cross between blogs and social networks, and because it prefers graphics concerning content (as the images are more visual and impactful), I suggest you, if you want to open a blog with Tumblr, to focus mainly on the visual aspect, with images, quotes, teasers. Do not just re-post others. Try to get yours too.
In a few still know Medium, and I must confess that, until a few months ago, I was among them.
Medium is the brother of Twitter because it was born thanks to the idea of one of its founders. It’s the adult relative, let’s say because it’s a real blogging platform.
You can create your profile (you can access with Twitter, but also with Facebook, Google+ or via e-mail), you can follow your interests (it’s the first thing Medium asks you once registered), and you can post articles that have no limit of length.
The format for posting articles is straightforward, as you can see from this image:
Posts are called stories. The personal profile is customizable (pass me the pun) and visually reflects the canons of the classic blog, with posts listed by date and the ability to browse by categories, popular posts or foreground.
If you want a simple blog that allows you to follow your interests without having to go looking for them, I recommend Medium.
And who does not know Twitter? Admit it; you too have chirped, and more than once!
For those who do not know what it is, Twitter is the microblogging platform par excellence. You can post short content (maximum 160 words), or images and links. You can follow who you like and interact with the community thanks to hashtags or trendy topics.
And it is precisely the hashtags of Twitter that are now very popular!
Twitter is not a real blog, instead a social network that lately, in the graphics and interface, is very similar to Facebook.
Interesting is the Trends section, where you can see the most twittered topics reported or not by hashtag, and where you can interact and say yours.
A bit like Tumblr, even Twitter prefers brevity (and if not! With 160 characters you will not write an epic poem!). So you have to pay attention to what (and how) to write.
For example, I recommend you use a lot of images and calibrate hashtags.
#Today is my #new #libro #fantasy, run to #comple in the #brbrerie
It’s not wrong, but all those hashtags give a little trouble to the eyes.
So: short and impactful content, hashtags only if needed and beautiful images!
Linkedin is the professional social network, used to bring together job demand and supply.
In Italy, many people do not know it yet, but if you want to present yourself or your business, having a Linkedin profile is essential.
Browsing and browsing here and there, I discovered that there is also the “blog” version of Linkedin, which until recently was called Pulse, now I refer to the name Linkedin Publishing.
You do not know how much effort I made to understand how to access the blog section! Linkedin is making many updates, not least the graphics one, which makes it look like (strange!) To the famous Facebook colleague. Just today I opened my profile after a long time (I admit, I do not use it too much), and I discovered the new look of the bulletin board where we see the recent activities of our links (Facebook friends), and where we can share articles ( blog posts) or images.
The post interface is straightforward:
Once published our article, it will be visible on the profile that is a sort of curriculum vitae online, so completely different from social as Facebook or Twitter or the classic blog.
The ability to write articles on Linkedin, however, is fascinating. As an artist or professional or company, you can share your experience and services, but you can also write something about yourself, share what you know, what you are experienced. A big step forward, right?
Telegraph is a very special blog.
It was introduced by the founders of the Telegram app and is based on AMP technology: in short, everyone sees only what they need, without banner ads or other.
Telegraph’s posts are like this: immediate and load quickly.
A feature that distinguishes Telegraph from other blogs / social networks is that you can post an article without having an account. Just go to https://telegra.ph, and you will see this screen:
Nothing could be simpler, right? Once you have written the post, you publish it and share it wherever you want, even if AMP technology works better on Telegram groups and chats.
I refer you to this article for more in-depth news.
Conclusions: the main features of blogging platforms
There are another thousand blogging platforms; in this article, I have brought you only the best known – and most used.
I started “blogging” more than ten years ago, with the old Splinder, who closed its doors a few years ago. Then I went to Myspace, but the social era was approaching inexorably.
Today’s blogs are much simpler to use and intuitive (the panel to publish posts on Splinder was so similar to Windows 98 that I was crying every time!). The ability to integrate blogs with social allows us to reach anyone, or almost.
But what are the characteristics of the blogging platforms that I have listed you? We try to clarify, so that, if you have to choose, you can do it after evaluating all the options.
TUMBLR – visual, prefers short contents or images. You can “re-enforce” the articles of others. Possibility to modify the personal profile at will thanks to the HTML.
TWITTER – microblogging, short and impact content.Frequent use of hashtags, but do not abuse them!
MEDIUM – simple and intuitive, allows you to follow your passions by subdividing them by categories.
LINKEDIN PUBLISHING – very useful if you want to support the Linkedin profile also a blog where you can show your professionalism.
TELEGRAPH – immediate, no account, AMP technology preserves useless content like banner ads.